Mrs. Joy Hoover
President of The Cupcake Girls
Joy Hoover is Founder and President of The Cupcake Girls, a Las Vegas-based national nonprofit organization that provides nonjudgmental and confidential support to those in all realms of the adult entertainment industry, including sex workers and those affected by sex trafficking through respect, resources and relationships. With over eight years of nonprofit leadership experience, and demonstrated expertise in developing innovative solutions to drive and navigate change, Joy has been featured in TEDxWomen, The LA Times, Huffington Post, Fox News, and The Leadership Journal. Combining her early career in fashion and hair with her passion for helping people, Joy believes it’s imperative to wake up every morning and show up with bravery, tenacity, and humility. Her fight to assist marginalized communities has drastically changed not only the lives of the thousands of clients she has empowered in their own pursuits, but her life, too, and those of the audiences who have listened to her story. Joy is on a mission to inspire others to journey through their own stories with authenticity and hope, overcome fear, fulfill their passions, achieve their goals, and uncover their purpose.
Joy is a proud wife and mother, committed to living her life with holistic balance. When she’s not speaking, creating, or brainstorming grandiose ideas, she can be found having a tea party with her 3-year-old or crossing another item off of her bucket list with her husband of ten years.
The Cupcake Girls provide nonjudgmental and confidential support through respect, resources and relationships to those in all realms of the adult entertainment industry, including sex workers and those affected by sex trafficking. Through direct care and community resources, we partner with these individuals and empower them in their pursuits.
Why is an organization that specializes in supporting adult entertainers and connecting them to community resources named after a baked good? Our name grew its roots when we began visiting clubs in Las Vegas, toting a box of pink cupcakes. These pastries were an icebreaker when offered to dancers, and in many cases helped start a conversation. After being repeatedly referenced as “The Cupcake Girls” during a club visit, we adopted it as our organization’s formal name. Cupcakes continue to be a symbol for our organization.
The building blocks of The Cupcake Girls began when founder Joy Hoover, a cosmetologist from Michigan, took a position applying makeup at The Adult Entertainment Expo and AVN Awards, the largest adult entertainment convention and award show in the world, hosted annually in Las Vegas, Nevada. She was inspired by the women she met at this event, and after a period of research and preparation, founded an organization tailored to addressing the unique challenges of adult entertainers, such as complicated hours, non-traditional pay structures, often limited access to resources, and many other hurdles resulting from the stigma surrounding the sex industry.
In early 2011, The Cupcake Girls was launched and began direct outreach to women working in Las Vegas strip clubs, legal brothels in Nevada, and adult entertainment events sponsored by the pornography community. As relationships developed, and word spread of the great value The Cupcake Girls were providing to the adult entertainment community, The Cupcake Girls opened a second chapter located in Portland, Oregon.
LEARN MORE ABOUT HOW YOU AND YOUR BUSINESS CAN VOLUNTEER AND DONATE TO THE CUPCAKE GIRLS BY VISITING http://www.thecupcakegirls.org/donate