What professional has not been disappointed to hear he/she has lost a deal as the result of selling to the wrong person? Despite asking, professionals, without knowing it, find themselves pitching to someone other than the decision makers. It’s even more imperative today to utilize your time even more effectively. Meeting face to face with the “Decision Maker” is essential. Many professionals go from one business networking event to another hoping to meet up with the people who “write the checks and make the decisions.” There are literally thousands of business organizations that you can join in any community, but there are only a select few that focus in on just these decision making professionals. But, ask yourself these questions “Who will you be sitting across from and who are you sitting next to?” Are these individuals the “decisions makers”? Our CEO, Clair Zeto has lived in Las Vegas for over 57 years and by attending numerous networking events and she has found herself sitting across from pest control technicians, sales representatives, account executives, but not the decision makers. Clair has also attended events where each person attending is able to give a 30 second introduction and out of approximately 100 people attending there were only a few decisions makers present.
Since 1994 Social Register Las Vegas has focused on bringing to their organization “the people who write the checks and make the decisions.” With currently over 2400 members, 85% to 90% of our members are the decision makers. Yes, the professionals that write the checks and make the decisions! It is very important that when you join a business organization to ask the following questions:
- How many members are in the organization?
- How many years has the organization been Las Vegas?
- What percentage of members are the decision makers?
- What other professions are currently members?
- Does the organization allow more than one member in each profession?
- How often do they meet? Is the time and location of the events convenient?
- Are you penalized for not attending?
There is no question that we love talking to the decisions makers every time. It makes our job extremely easy and financially much more effective. Before joining any organization, make sure it is a good match for you and your company.
For more information on The Social Register of Las Vegas ~ Bringing Decision Makers Together, call 702-256-0123.